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How POPMART Leverages Livestreaming Without Discounting
E-commerce livestreaming was a huge trend in China in 2020 and nearly every brand imaginable is using it to sell their products. However the vast majority of them rely on heavy discounting to drive...
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Body Anxiety Driving China’s Latest Diet Trend: Light Food
Here is an effective way for you to find out what kind of food is currently trending among Chinese white collars or young people. Simply go to the B1 level of popular shopping malls or office...
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The Newest Buzzword ‘Involution’ and How Brands Have Responded to It in China
‘Nei juan (内卷)’, also known as involution, has become a trendy word among young netizens as of late in China. In contrast to ‘evolution’, involution refers to an inward overelaboration due to...
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Geely’s New EV Brand Zeekr is So Popular it Had to Shut Down Pre-Orders After...
Earlier this year, Volvo parent company Geely launched a new fully electric car brand Zeekr (in Chinese Ji Ke 极氪). Zeekr will join its siblings Volvo, Lynk & co and Polestar under the leadership...
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Chinese Sports Brand Hong Xing Erke Sees Surge in Popularity After its...
Recently, Henan Province has suffering from heavy rainfall, especially the city of Zhengzhou which was devastated by flooding. Many companies have donated money to support relief efforts. For example,...
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Key Takeaways from the Gen Z Automotive Preferences Insights Report: Part 1
For almost two decades, China’s domestic passenger car sales volume has continued to rise, and the auto industry has seen rapid development. However, since 2018, the sales volume of the passenger car...
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Key Takeaways from the Gen Z Automotive Preferences Insights Report: Part 2
Recently, Ipsos and B-Insights released the Gen Z Automotive Preferences Insights Report (Z时代汽车观洞察报告) which shares some key trends related to this increasingly important buyer group. In our first...
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People Waited for 8 Hours at Blue Bottle Coffee Shanghai Store
The other day I was in the office, and my colleague excitedly shared the news that Blue Bottle Coffee would be opening on the weekend. I was confused, not knowing who the Blue Bottle Coffee was. Over...
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Air Fryers Evoke a Cooking Wave Among Chinese Consumers
Air fryers have become a household home appliance in China. Statistics show that the demanded quantity of air fryers in 2016 was 743k, and the number grew dramatically to 16.3 million in 2020. Air...
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How Does Chinese Brand Jiao Xia Tap into The Sun Protection Market In China?
Jiao Xia (蕉下), or Banana Under, has become “China’s first sun protective stock” to file an IPO in Hong Kong. Starting with its iconic umbrella, the brand creates a sun-protective empire with over 2.4...
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